Army Energy Action Month
The Challenge
How might we design and execute a comprehensive communications campaign within a two-week timeframe?
Upon joining the Army Office of Energy Initiatives (OEI) support project, I identified a critical gap in the planning of a key campaign—Energy Action Month—which was delayed by two months. The campaign was primarily defined by a high-level outline of communication product ideas, but lacked a cohesive strategy and clear direction.
Results
Agile Strategic Campaign Development
I led a team of 3 through an agile process to quickly develop content strategy across multiple channels and create several key communication products. Key processes included:
Facilitating brainstorming sessions with clients to identify communication goals and address key challenges, ensuring alignment with business objectives
Collaborating with client leadership to define target audiences and develop themes that resonated with stakeholders
Coordinating and aligning messaging across digital campaign products and client speaking events
Designing creative assets to enhance campaign visibility such as the campaign poster, three sets of social media graphics, and a one-minute animated video
5 Things to Know About Operational Energy
Operational Energy was a topic that required more visibility from the public. During the Energy Action Month campaign, we created this product to generate more awareness and highlight the Army’s work in this area. This “5 Things to Know” concept was created in alignment with Army production branding.